3 Easy Ways to Grow Your Practice
As patients continue to take a more active role in their healthcare, practice growth has never been a more important area of focus for many practitioners.
While many specialists have started offering virtual visits, attracting new clients can still be difficult—particularly in the maternal health space, which can be extremely confusing and fragmented.
What’s more, because many of these providers don’t accept insurance, there is increased competition for those who can afford to pay out-of-pocket.
So how can you successfully diversify your client base and grow your practice? Here are three proven strategies to help support your business.
1. Enhance your online presence.
When it comes to finding and selecting a practitioner, nearly 75% of all individuals go online. As a result, enhancing your web presence is key.
To start, identify every website that includes your information, such as Google, Yelp, and local and national online directories. Then, once all your profiles have been identified, improve them by making sure the information is accurate and up-to-date.
Practitioners should also optimize their website by implementing a modern design with clear call-to-actions. They should also invest in content and search engine optimization. This will allow you to position your practice as best-in-class and ensure your site is easy to find by those who are searching for your services.
2. Get loyal clients to refer you.
One of the easiest ways to attract new clients to your practice is by giving your current ones the ability to easily refer their family and friends.
Not only are patient referral programs extremely effective, but they are also relatively easy to stand up. Once yours is up and running, it’s important to market it throughout your practice and online.
Finally, be sure to follow up with those referring clients to express your gratitude via a handwritten note, phone call, or small, thoughtful gift.
3. Accept insurance in your practice.
Finally, start accepting insurance in your practice. There are many benefits to going in-network including a reliable source of new clients, client base diversification, and greater consistency in how frequently each client sees you.
At Zaya, we make it easy for maternal health specialists to offer in-network care through our enhanced terms and guaranteed payback for every visit. We also handle all of the administrative tasks, so practitioners can spend less time on paperwork and more time on client care.
As patients continue to take a more active role in their healthcare, practice growth has never been a more important area of focus for many practitioners.
While many specialists have started offering virtual visits, attracting new clients can still be difficult—particularly in the maternal health space, which can be extremely confusing and fragmented.
What’s more, because many of these providers don’t accept insurance, there is increased competition for those who can afford to pay out-of-pocket.
So how can you successfully diversify your client base and grow your practice? Here are three proven strategies to help support your business.
1. Enhance your online presence.
When it comes to finding and selecting a practitioner, nearly 75% of all individuals go online. As a result, enhancing your web presence is key.
To start, identify every website that includes your information, such as Google, Yelp, and local and national online directories. Then, once all your profiles have been identified, improve them by making sure the information is accurate and up-to-date.
Practitioners should also optimize their website by implementing a modern design with clear call-to-actions. They should also invest in content and search engine optimization. This will allow you to position your practice as best-in-class and ensure your site is easy to find by those who are searching for your services.
2. Get loyal clients to refer you.
One of the easiest ways to attract new clients to your practice is by giving your current ones the ability to easily refer their family and friends.
Not only are patient referral programs extremely effective, but they are also relatively easy to stand up. Once yours is up and running, it’s important to market it throughout your practice and online.
Finally, be sure to follow up with those referring clients to express your gratitude via a handwritten note, phone call, or small, thoughtful gift.
3. Accept insurance in your practice.
Finally, start accepting insurance in your practice. There are many benefits to going in-network including a reliable source of new clients, client base diversification, and greater consistency in how frequently each client sees you.
At Zaya, we make it easy for maternal health specialists to offer in-network care through our enhanced terms and guaranteed payback for every visit. We also handle all of the administrative tasks, so practitioners can spend less time on paperwork and more time on client care.